More efficiency with tuned corporate software

"Thanks to layer technology, we are in the position to adapt Dynamics AX as much as we want without losing the overview or endangering the ability for updates. We have yet to experience 'that's not possible'."

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Hein Gericke together with Polo and Louis is one of the three large Central European dealers for motorcycle clothing and motorcycle accessories. The most important sales channel is the classic branch. Hein Gericke is driving a double strategy here: some branches are managed by the company, the dominant share by free commercial agents.

"After the relaunch of our webshop, our online business really took off. However, most customers really appreciate the advice and expert conversations in the shops. For instance, clothing is purchased here on site", explains Oliver Ben Sliman, IT manager at Hein Gericke Deutschland GmbH.

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